As a important move, google is planning out to roll out a new program for their google adwords advertisers called “Site Targeting” specifically for banner ads campaigns. The main features of this program is that advertisers can now place animated banners on google content partners (adsense publishers) on a CPM bidding model.

One more interesting feature of this program is that advertisers will now will be able to be select which sites their ads will appear on… which is a great as the advertisers will now have a better control over their ads appearing on third party websites.

Link to an interesting article on this topic : http://blog.searchenginewatch.com/blog/050425-000001

This entry was posted on Sunday, May 1st, 2005 at 1:33 pm and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.